There seems to be no stopping ByteDance. Certainly not unless the United States vetoes the country. After the overwhelming success of TikTok, those responsible for the social network launched CapCut as a complementary tool for publishing content there. And then this app changed everything.
Overwhelming success. Video editing applications, which first appeared on mobile phones, have become the main protagonists of this segment. How they explain en BloombergCapCut already has more than 300 million active monthly users and dominates the mobile video editor market with an 81% share according to consulting firm Sensor Tower.
Interest in CapCut is clearly higher than Premiere Pro or Davinci Resolve, far behind Inshot, another editor designed for mobile phones, and Final Cut Pro, which is limited to Apple computers. Source: Google Trends.
Adobe is shaking. These are problems for Adobe, which dominates the professional market but is slowly losing ground among end users. Mobile phones may not seem like the ideal device for video editing, but CapCut proves just the opposite. As? Going in the exact opposite direction compared to Premiere Pro and other advanced options.
Simplicity wins. Rather than trying to offer a premiere for mobile, CapCut reduces options, simplifies the interface and offers more limited features that are suitable for mobile users. Its focus on mobile phones means that it doesn’t try to compete with Premiere or Final Cut Pro, but instead offers video editors an offering designed precisely for novice users. And that’s what won him the game.
And then there’s TikTok. CapCut probably wouldn’t have achieved this success if not for the way TikTok has conquered the world of social media. Providing an easy tool to edit videos and then publish them on TikTok has been a success for ByteDance, which has a combination that is winning and convincing.
CapCut for desktop too. CapCut has been offering its video editor in a version for Windows and macOS for a few months now. This proposal is a great alternative to advanced applications offered by Adobe (Premiere Pro), Blackmagic Design (DaVinci Resolve) or Apple (Final Cut Pro) because it adapts the advantages of the mobile version to the desktop, but takes advantage of the laptop. Work area and desktop PC. There’s even a slightly more ambitious version that, yes, is paid: it requires a monthly subscription of $9.99 per month in the US.
Adobe (and the rest) try to respond. Meanwhile, Bloomberg said Adobe is working on a slightly more modest version of Premiere that runs from the browser. Where they can’t compete is on our smartphones: Capcut’s active users account for only 2% of their mobile tools, according to Sensor Tower.
There is no rival. Other competitors don’t seem to want to enter that battle and focus on increasingly ambitious applications. Canva, one of the most interesting startups, has managed to improve video creation for social networks, but its online video editor is still no match for ByteDance’s native mobile application. DaVinci Resolve and Final Cut Pro are available for iPad, for example, but they don’t directly compete with CapCut.
hardly more. The Chinese company’s tool dominates our smartphone diagonals with the same principle: simplicity and fewer options so that things are not complicated for users. It makes us all potential video editors: While editing a video with Premiere Pro can be “intimidating” to begin with, CapCut has become the editor that anyone seems able to use from the very first moment. And that’s a win.
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