Email marketing is a very important thing in the world of marketing. There are many email marketing software available in the market nowadays. To avoid confusion about all of them, we will compare the features and pricing of some popular email marketing software.
Mailchimp
Mailchimp is one of the most popular email marketing software. Its ease of use and variety of accessories have taken it to a higher level.
Features:
- Drag and drop editor: Helps you create professional email templates.
- Automation: Features like automated email delivery based on customer activity.
- Analytics: Easily collect data on how many people have opened the email and how many have clicked on the email.
Rate:
Mailchimp offers a free plan, where you can send emails to 2000 subscribers every month. Its paid plan starts at $9.99/month.
Constant Contact
Constant Contact is a powerful email marketing tool that is very helpful for entrepreneurs to manage their email campaigns.
Features:
- Template Library: Models for various events and campaigns.
- Authentication Tools: System to check the authenticity of emails before sending.
- Social Media Integration: The benefits of email promotion on social media platforms.
Rate:
Constant Contact pricing starts at $20 per month and increases as the number of subscribers increases.
SendInBlue
SendInBlue is a software that takes email marketing to greater heights due to its powerful features.
Features:
- A/B Testing: Allows for testing the effectiveness of various campaigns.
- Premium Support: 24/7 support services for any problem.
- SMS Delivery: Offers the capability to integrate SMS into your marketing.
Rate:
SendInBlue offers its free plan to compete on price, with the premium plan starting at $25/month.
GetResponse
GetResponse is a full-service email marketing software that does marketing campaigns, webinar campaigns, and more.
Features:
- Webinar Services: Provides the opportunity to host live webinars.
- Automated Triggers: Manage millions of campaigns across client segments.
Rate:
Its basic pricing plan starts at $15/month, and can be increased based on requirements.
ActiveCampaign
ActiveCampaign brings high levels of self-service and unlocks enormous potential for the business world.
Features:
- Advanced Segmentation: Improved customer segmentation and personal development.
- Automation Tools: Offers integrated tools including email, SMS, and social media.
Rate:
ActiveCampaign starts at $9/month, increasing in price according to the frequency of users and the number of subscribers.
Conclusion
It’s important to consider the differences in price and features when choosing email marketing software. Mailchimp and SendInBlue can be budget-friendly options due to their available free plans. On the other hand, Constant Contact and GetResponse offer direct support and customization features. Once you understand the specific needs and goals of your business, you can choose the most appropriate email marketing software. Finally, it’s important to make sure that the software can meet the objectives of your development business.